When starting a new company or rebranding an existing one, one of the most difficult jobs can be choosing the right colour for the brand and logo.
We should never underestimate the importance and power of colour in design.
Research has shown that as much as 85% of the reason why we choose to buy from a particular company is down to the way we judge logos and colours. It’s exactly how we judge food, product packaging and book covers. It’s a decision made on visuals. That is why choosing the right colour for your company logo is so important.
Take a look at this infographic and understand the impact of different colours and you will see exactly what I mean.